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About us

Sendster is dedicated to helping pub and restaurant groups increase word-of-mouth, reach and sales for every local outlet by exploiting the power of localised web and social media marketing.

As a former bar & restaurant owner, our Managing Director understands the challenges faced by operators and created Sendster to help groups attract new customers to outlets and keep them coming back.

We are open to feedback, suggestions and new ideas at any time, so please contact the team at and one of us will get back to you.

The Team

Carlo Platia, Managing Director

Carlo Platia Carlo has 15 years international experience in the technology sector in enterprise software and media technology, working in several key roles including, support, R&D, consultancy, sales, marketing and management. Prior to establishing Sendster, Carlo created the concept for Maxifier, a brand new online advertising optimization service for large content publishers and advertising networks, and built it into a business. Carlo has also been a small business owner, setting up and running a bar/restaurant business in 2003, which was successfully sold in 2007.

Kevin Davies, Operations Director

Kevin Davies Kevin manages Sendster’s product development, quality control and support.  He has worked on many development projects, including Ford, Coca Cola, Redbull and Sony, as well as developing content management systems and e-commerce sites for small businesses and start-ups. Kevin also has a background in software testing, where he has worked for many blue chip and government organisations including National Grid, Atos Origin and Microsoft.

Theo Van Rooy, Partner, Marketing Science

Theo Van RooyTheodore has the slightly daunting job title of Quantitative Analyst, and he is responsible a lot of clever stuff involving artificial intelligence, machine learning and patterns of human behaviour. Prior to Sendster, Theo worked at Google Inc. and as an independent consultant in intelligent systems where he constructed intelligent pattern recognition software for use in detecting complex demographic patterns and trends.

Steve Gibson, Partner, Design

Steve GibsonSteve has over 20 years experience as a graphic designer, and he has been running his own creative and design business since 2003. During his time working for other companies, he worked on The Royal Mail, Lloyds, BT, Adobe, Cisco and General Accident. Gibson Design now looks after 20 clients in a number of different sectors delivering brand strategy, brand identity, graphic design and web development. Steve designed our logo and pretty much everything else you see from Sendster.

Mark Hinton, Partner, Technology

Mark HintonMark has over than 20 years experience in managing and implementing major IT infrastructure projects. He has considerable experience across multiple industry sectors working with small and large organisations. Before joining Sendster he was CTO of Magenta Technology, an Anglo-Russian software company specialising in the use of semantic web and autonomous agent technologies. Prior to that he was Director of Information Technology at Fitch Ratings, a major international financial services company.

Hugh Villiers, Non-Executive Advisor

Hugh was involved with the creation and development of the consumer lifestyle information business in the UK. He worked on the first lifestyle surveys ever published in Europe back in the Eighties and went on to manage CMT prior to its amalgamation with NDL to form Claritas. He subsequently built Consumer Access into one of the biggest players in the lifestyle industry before selling it to Consodata. Hugh also serves as a Non Executive Vice-Chairman at DLG, a large UK-based provider of consumer lifestyle data to the direct marketing industry.

Feed It Back Limited

Registered in England and Wales as company number 06759752.

Registered office address:
Clive House
12-18 Queens Road
KT13 9XB

VAT number: 948 6488 57